EXCLUSIVE - Morgan and Selfridges let loose the #UK1909Edition electric 3 wheeler collaboration
An electrifying road trip of form, function and fashion. Morgan and Selfridges collaborate with 9 iconic British brands to deliver an exclusive collection of motoring apparel to coincide with the UK1909 Edition EV3 (Morgan's first fully electric car). Celebrating sustainability and UK craftsmanship in its finest form.
Both born in 1909 in England, Selfridges and Morgan were two iconic British brands waiting for the perfect opportunity to collaborate. With Morgan about to launch their first zero-emission, all-electric car, the EV3, and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the opportunity has finally arrived.
To make this collaboration truly unique, Selfridges and Morgan are creating a limited edition of the EV3, called UK 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion. The result is a car that is a collector’s item as desirable and beautiful as a piece of art and as practical, comfortable and fast as a 21st century car with carbon neutral credentials should be. A triumph of style and function that honours Morgan’s celebrated craftsmanship, the UK 1909 Edition will only ever be made in a limited edition run of 19 – a number that is a nod to the year during which both Selfridges and Morgan were founded.
As part of the unique collaboration, Selfridges has enlisted nine British brands to produce a driving kit with sustainable accessories for the contemporary recreational motorsports man and woman. The kit is priced separately but can only be ordered with the car.
Some brands such as Alexander McQueen and Belstaff have found Britain-based artisans to manufacture their contributing accessory, instead of manufacturing it overseas as they do with their main lines, to ensure all elements of the UK 1909 Edition, from the car to the driving kit, are exclusively handmade in the UK.
View the collaboration on the Selfridges website here
View the collaboration on the Morgan website here
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Video Produced by Michael Smith